Paul Rand (1914 - 1996) was an American Modernist/Graphic Designer who was extremely well known for his logo design. He has designed many Logos that you and I will seen throughout our lives. He is also famous for his Quotes that have vast meaning and inspiration to designers of all ages.
His most successful and most familiar logos are below.
American Broadcasting company.
NeXT computers. (Steve Jobs)
United Parcel Service.
Ford motors.
From that collection of logos that Paul rand has designed, I'm sure you know every single one of them. Some of these logos may have been developed since Rand designed them but they still remain the original logos of these companies that stuck in heads from first sight.
Rand lived a very successful career and has many more pieces of Art including other forms of advertising, editorial design and even paintings which you can find on his website.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is everything. Everything!
Paul Rand
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